If you are part of the 2SLGBTQIA+ community and have seen tobacco advertisements in your day to day, that is likely not by chance.

Tobacco companies have long targeted 2SLGBTQIA + communities through their marketing tactics. The industry tries to normalize smoking and vaping as part of queer identity or community belonging for their own profits, when these products are addictive and harmful to your health.
Your identity is yours and yours alone – tobacco doesn’t need to be a part of it. We are here to support you with a safe, compassionate path to reduce or quit tobacco.
Tobacco use in the 2SLGBTQIA+ community
The 2SLGBTQIA+ community face unique challenges that contribute to tobacco use:
These systemic factors contribute to higher use of commercial tobacco and nicotine in 2SLGBTQIA+ communities. Although research is limited, estimates suggest that about 36% of 2SLGBTQIA+ individuals currently smoke, approximately three times Canada’s national average.
Your health matters. Your community matters.
Quitting nicotine: Your journey to wellness
Where to start
- Set your start date: Whether you are looking to quit or cut back, we’ll help you make a plan. Click here to build your personalized quit plan.
- Reflect and prepare: Notice what situations, feelings, or places make you want to smoke or vape. Equip yourself with tips to handle cravings and triggers.
- Consider quit aids: Medications and nicotine replacement therapy (NRT) can significantly increase your chances of success. A pharmacist or clinician can help you choose what’s right for you. Learn more about medications that can help you here.
How we can help
This journey ahead may come with challenges, but we’re here to help you take it one step at a time. Our community is safe, judgment-free, and encouraging. Explore our free services: